Over the years, I’ve led creative development across multiple Clue titles—driving everything from early concept and logo exploration to fully realized design systems, packaging, and production. I’ve art directed custom illustrations, evolved iconic characters, and built cohesive visual worlds rooted in strong brand consistency and cinematic storytelling.
Designing for Clue means balancing mood with mechanics. I’ve developed complex board layouts and component systems that feel immersive and atmospheric, yet remain intuitive and crystal clear to play. Every decision—color, typography, hierarchy, illustration style—had to both deepen the mystery and make the experience feel effortless.
Clue has been the most defining creative journey of my career. It’s taught me to think like a fan and a brand steward at the same time—to honor legacy while confidently evolving it. Leading within a globally recognized franchise strengthened my ability to guide teams, align stakeholders, protect brand equity, and innovate within established systems.
My experience at Hasbro, especially on Clue, has shaped me into a creative leader who understands how to build scalable visual systems, tell meaningful stories, and move beloved brands forward with clarity and confidence.
And that translates anywhere.
