Creative Art Direction & Brand
I build cohesive brand worlds from concept to shelf—balancing storytelling, systems, and real-world production.
Brand Identity
Visual Storytelling
Design Systems
Brand Consistency
Sales Enablement
Packaging
Brand Identity Visual Storytelling Design Systems Brand Consistency Sales Enablement Packaging
Clue Conspiracy
Clue Conspiracy is a social-deduction twist on the classic Clue franchise, reimagined as a secret-identity game built around suspicion, alliances, and deception. The design aesthetic leans darker and more cinematic than traditional Clue—moody lighting, rich color palettes, dramatic illustration, and a heightened sense of intrigue—while still feeling unmistakably part of the Clue brand.
I led the visual development of the game from concept through production, art directing custom illustrations and designing the board layout, cards, and instructions to support both gameplay clarity and immersive storytelling, as well as lead the overall look and feel of the classic cast of 6 Characters for the world of conspiracy.
The visual system was extended across physical and digital touchpoints, including an in-app experience and artwork for a How-To video. I art directed and styled the product photoshoot, ensuring a cohesive, high-impact brand presence across packaging, digital, and marketing assets.
Clue Escape Series
The Clue Escape series transforms Clue into an immersive, escape-room-style mystery, with each game unfolding inside its own richly imagined world. Every SKU features custom artwork, layered environments, and visual storytelling designed to guide players through puzzles, clues, and plot twists—without ever giving too much away.
I led the visual development across the entire series, art directing custom illustrations and designing complex game boards and puzzle systems that balance atmosphere with gameplay clarity. Each iteration was treated as its own world, with unique themes, textures, and visual cues, while maintaining a cohesive look across the line. From board layouts to narrative cards and puzzle components, my focus was always on world building, consistency, and making the mystery feel as fun to explore as it is to solve.
Clue Bridgerton
Dear Reader,
It is with great pleasure that I present Clue: Bridgerton—a scandalous reimagining of the classic mystery, steeped in Regency elegance and social intrigue. Every visual detail was designed to transport players directly into the world of Bridgerton, from the refined typography to the richly illustrated characters and cards.
Behind the scenes, I worked closely with an illustrator and Netflix partners through multiple rounds of revisions to ensure character likenesses met exacting standards—approved by both actor and studio alike. Navigating strict brand guidelines and licensor feedback required equal parts patience, precision, and strong collaboration. Each printed element was carefully crafted to maintain cohesion, elevate storytelling, and deliver a game experience worthy of the ton.
Should one wish to uncover the truth, one need only play.
Clue Signature Collection
The Clue Signature Collection is a premium, keepsake edition of the classic mystery game, designed as an elevated, display-worthy experience for longtime fans and collectors. The aesthetic is refined and timeless—rich textures, elegant color palettes, and thoughtful material choices come together to create a sophisticated take on the iconic Clue mansion and characters, balancing nostalgia with modern craftsmanship.
I led the visual development of the game from concept through production, collaborating closely with a renowned illustrator to create custom patterns, textures, and illustrations that defined the look and feel of the collection. I designed and developed the elevated finishes, cards, and instructions, ensuring every component felt intentional, cohesive, and premium.