Clue Conspiracy

Clue Conspiracy is a social-deduction twist on the classic Clue franchise, reimagined as a secret-identity game built around suspicion, alliances, and deception. The design aesthetic leans darker and more cinematic than traditional Clue—moody lighting, rich color palettes, dramatic illustration, and a heightened sense of intrigue—while still feeling unmistakably part of the Clue brand.

I led the visual development of the game from concept through production, art directing custom illustrations and designing the board layout, cards, and instructions to support both gameplay clarity and immersive storytelling, as well as lead the overall look and feel of the classic cast of 6 Characters for the world of conspiracy.

The visual system was extended across physical and digital touchpoints, including an in-app experience and artwork for a How-To video. I art directed and styled the product photoshoot, ensuring a cohesive, high-impact brand presence across packaging, digital, and marketing assets.