Pretty Pretty Princess Refresh

I led the creative direction of the update, refining the brand’s visual language to feel brighter, more inclusive, and emotionally resonant. From packaging to board design, I established a cohesive system that elevated the fantasy narrative while maintaining simplicity and approachability.

The board and component layouts were thoughtfully restructured to improve gameplay clarity and flow. I art directed updated illustrations and graphic assets to feel polished yet joyful, ensuring that every visual detail—from jewelry elements to character styling—contributed to an immersive but easy-to-understand experience.

Designed with both nostalgia-driven parents and imaginative young players in mind, the refresh celebrates the timeless joy of transformation while delivering a cleaner, more cohesive, and modern brand expression.