Clue Classic Refresh

Refreshing Clue Classic meant honoring one of the most iconic board games of all time while thoughtfully evolving it for today’s audience. The goal was not reinvention, but refinement—elevating the visual language, deepening the atmosphere, and enhancing clarity without disrupting decades of brand equity.

I led the creative development from concept through production, redefining the visual system while protecting the core DNA that fans expect. I art directed custom character illustrations, carefully balancing familiarity with a more contemporary sensibility, and reimagined the mansion environment to feel richer and more dimensional. Every decision—from typography to color hierarchy—was made to modernize the experience while preserving its legacy.

A key focus was redesigning the game board and supporting components to improve readability and gameplay flow. I developed a clearer information hierarchy, refined spatial layouts, and ensured that the board’s atmosphere never compromised usability. Cards, notes, and packaging were unified under a cohesive system designed to feel premium, cinematic, and unmistakably Clue.

The result is a refresh that respects the past while confidently leading the brand forward—crafted with both loyal fans and new players in mind.