Curlsmith
Working on Curlsmith gave me the opportunity to help shape a large-scale packaging refresh spanning more than 70 SKUs. I translated the brand’s visual identity into packaging and digital assets that felt consistent, elevated, and ready for both retail shelves and e-commerce. It was a highly collaborative process that pushed my production skills and attention to detail while ensuring the brand stayed cohesive at scale.
Revlon
On the Revlon team at Helen of Troy, I supported the Art Director in developing digital and packaging assets across multiple product lines. My work focused on creating polished, production-ready visuals for e-commerce and marketing while assisting with packaging design to ensure consistency with Revlon’s established brand standards.
Drybar
On the Drybar brand, I supported the Art Director in developing digital, packaging, and print assets across both tools and liquid product lines. My work included e-commerce visuals, packaging execution, and retail collateral that maintained Drybar’s bold and recognizable brand identity.
